New GMA-7 shows post high ratings vs rival programs
October 3, 2006, 6:51 am
Filed under: GMA No.1 evidence

GMA Network , maintains its strong hold on the No.1 spot, as proven by the impressive viewership ratings posted by all of its new programs versus their counterparts in the rival network and how practically none of the shows the competition launched recently rated higher than their GMA-7 rival programs, based on ratings generated from AGBNMR Philippines’ Mega Manila TV Households data for July-August 2006.

On August 14, GMA-7 premiered the Koreanovela Love Story in Harvard (LSH), which consistently posted high ratings, with an average of 26.2 for July-August 2006 despite the three ABS-CBN programs that were pitted against it: My Girl (which posted 24.8), A Love to Kill(which posted only 16.2), and Maalaala Mo Kaya (which rated 24.3).Another new Koreanovela in the late morning timeslot, Yellow Handkerchief (launched on July 31), attained an average of 16.9 vs. Princess Lulu By Request’s 11.1. Meanwhile, Princess Lulu By Request’s 10.7 rating also succumbed to GMA-7’s House Husband’s high 18.7. GMA-7’s rerun of the phenomenal Jewel in the Palace (By
Popular Demand), this time in the early evening timeslot starting July 10, rated a high 18.1 vs. ABS-CBN’s Calla Lily’s 13.1, and 18.2 vs. Pangako Sa’Yo’s (also a rerun) 15.9.

Other new GMA-7 shows launched in the July-August period which rated higher than their ABS-CBN counterparts were: 100% Pinoy with 7.8 vs. Games Uplate Live’s 1.7, and 7.9 vs. Mirada de Mujer’s 3.7; Pretear (4.8) vs. Salamat Dok (2.7); The Slayers with 10.4 vs. Yakitate Japan’s 8.0, and 11.3 vs. Yu-Gi-Oh GX’s 10.3; and Pinakamamahal (14.2) vs. Kapamilya Cinema (13.2).

Based on overnight ratings for August 28-30, none of the three shows launched by ABS-CBN on August 28 were able to beat their GMA-7 counterparts. GMA-7 primetime programs Majika and Love Story in Harvard maintained their lead with 35.8 and 27.6 respectively vs. their new ABS-CBN counterparts: Super Inggo at 31.5 and Pinoy Dream Academy, which only rated 17.9. GMA KiliTV program Lagot Ka, Isusumbong Kita also maintained its lead at 13.2 vs. the rival network’s new Noypi Ikaw Ba `To? at 9.0.

GMA-7’s Saturday primetime programs Pinoy Pop Superstar and Bitoy’s Funniest Videos remained at the top spots against the new ABS-CBN comedy program launched last July 29, John En Shirley, which rated 20.4 vs. PPS’s 22.3 and BFV’s 26.1 (even as the two GMA-7 programs
switched timeslots).

GMA KiliTV’s weeknight offerings also posted high ratings against Bandila since Bandila was launched last July 3. Lagot Ka, Isusumbong Kita averaged 13.8, Bahay Mo Ba `To? at 14.9, Nuts Entertainment at 15.9, and Bubble Gang at 17.4 vs. the new ABS-CBN late-evening news program’s average of 10.0. Magpakailanman also rated high at 17.4 vs. Bandila’s 10.0.

The other programs launched by ABS-CBN in the July-August period also failed to out-rate their GMA-7 counterparts such as: Yu-Gi-Oh GX (8.7) vs. Dragon Ball Z (15.5); and Mirada de Mujer (4.6) vs. Saksi (10.0), Emergency (8.4), I-Witness (8.6), Reporter’s Notebook
(7.8), Debate with Mare at Pare (4.9), and 100% Pinoy (7.9).

Source: Manila Bulletin Sept.17, 2006


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